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Pernod's Pringuet Sees Higher Demand for Premium Liquor: Video

Pernod Ricard SA video

Pernod's Pringuet Sees Higher Demand for Premium Liquor: Video

Pernod Ricard SA video

Pernod's Pringuet Says Premium Brands `Back On Growth'

Pernod Ricard SA video

Pernod-Ricard's Pringuet Sees Unlimited Growth in China


Pierre Pringuet, Chief Executive Officer
A graduate of the Ecole Polytechnique and the Ecole des Mines, Pierre Pringuet started his career in the French civil service. He became an advisor to the government minister Michel Rocard from 1981 to 1985 before being given responsibility for the farming and food-processing industries at the Ministry of Agriculture.
He joined Pernod Ricard in 1987 as Development Director, playing an active role in the Group’s international development and occupying the posts of Managing Director of the Société pour l’Exportation des Grandes Marques (1987-1996) and then chairman and CEO of Pernod Ricard Europe (1997-2000).
In 2000 he joined Patrick Ricard at the corporate headquarters, together with Richard Burrows, as one of Pernod Ricard’s two joint Managing Directors. He has been a board member of Pernod Ricard since 2004.
Pierre Pringuet led the successful acquisition of Allied Domecq in 2005, and then the integration process. In December of that year he became the Group’s sole managing director.
In 2008, Pierre Pringuet successfully leads the acquisition of Vin & Sprit and its vodka brand Absolut, putting the finishing touch to the internationalisation of Pernod Ricard.
Following Patrick Ricard’s resignation from his executive duties, Pierre Pringuet was appointed Chief Executive Officer on 5 November 2008. He is supported by a collegial team comprising four Deputy Managing Directors: Gilles Bogaert, in charge of Finance, Thierry Billot, in charge of Brands, Alexandre Ricard, in charge of the Distribution Network and Bruno Rain, in charge of Human Resources.
Pierre Pringuet also chairs the Comité Sully, which promotes the French food-processing industry. He holds the rank of Knight of the National Order of Merit, and of Officier du Mérite Agricole. He was born in 1950 and is married with two children. His interests are skiing, golf and opera.
Patrick Ricard, Chairman
It was in 1967 that Patrick Ricard joined the Ricard company, founded by his father Paul in 1932. He held successive positions in the company’s main departments, becoming Managing Director in 1972. With the creation of Pernod Ricard in 1975 he was appointed Group Managing Director and then, in 1978, Chairman and CEO.
He was the architect of the Group’s ambitious strategy of growth through acquisition, aimed at broadening the product range and accelerating the development of the international business. The strategy proved a resounding success, sales outside France now accounting for 90% of turnover as against 17% when the Group was formed.
Patrick Ricard’s acquisitions included Campbell Distillers in Scotland, Austin Nichols in the USA, Ramazzotti in Italy, Irish Distillers (bringing together all the producers of Irish whiskey) and Orlando Wyndham in Australia. It was also his decision to create Havana Club International in Cuba.
The pace picked up in 2000 with the acquisition of part of Seagram’s wine and spirit business, and again in 2005 with the buy-out of competitor Allied Domecq. In 2008, the Group continues his external growth with the acquisition of the Swedish Group Vin & Sprit. The Group adds several prestige brands to its portfolio, becomes a major player in the United States and reaches the rank as the world’s co-leader in Wines & Spirits.
Despite such exceptional growth, the Group’s guiding operational principle – decentralisation – has remained unchanged. Maintaining this management style throughout its acquisitions has helped new employees integrate quickly and empowered managers.
Since its formation, Pernod Ricard has doubled in size every seven years. This exemplary record led American magazine Fortune to name Patrick Ricard ‘European Businessman of the Year’ in 2006.
On 5 November 2008, Patrick Ricard has resigned his executive duties at the head of Pernod Ricard but remains Chairman of the Board of Directors.
Born in 1945, Patrick Ricard is married with three children. His interests include hunting and opera. He has received numerous distinctions including that of the Commander of the Legion of Honour and Knight of the National Order of the Merit.
César GIRON, Chairman & CEO Pernod SA
César Giron, graduated from EM Lyon, joins the Group in 1987, as Sales Representative at Pernod before coming to Segm in the Planning Budgeting Service. In 1991, he is appointed Managing Director of Galibert & Varon and in 1993, becomes Commercial Director of Pracsa (today Pernod Ricard Espaňa), before moving to Singapore as Managing Director of Perising.
In 1995, he comes back to Europe at Renault Bisquit as Commercial Director of Bisquit and, in 1999, becomes Managing Director of Perisem (today Pernod Ricard Swiss). In 2003, he is promoted Chairman & CEO of Wyborowa.
Since 1 July 2009, he is Chairman & CEO of Pernod.

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